Case Study: Spongelle increases revenue by 243% with Bidnamic's Targeted Search Term algorithm

Luxury US skincare brand increases visibility on Google Shopping whilst maintaining profitability

Spongelle, a luxury US skincare brand, worked with Bidnamic to increase visibility on Google Shopping while maintaining a profitable ROAS. Working with its agency MuteSix, the brand needed to dominate the shopping carousel and grow across multiple PPC channels without risking ad budgets.

Bidnamic implemented its machine-learning platform with targeted search term bidding to improve visibility at a granular level and use dynamic bidding based on purchase intent. As a result, Spongelle increased revenue by 243%, improved ROAS by 167%, and reduced average CPC by 23%, with Bidnamic helping them reach around 70% visibility in their category.

Spongelle

Julie Balk

Marketing Director