Case Study: Insight Cordless Lighting boosts conversions by 153% YoY with Bidnamic

Luxe lighting supplier triumphs Google Shopping with machine learning and human thinking

Insight Cordless Lighting, a luxe lighting supplier, was struggling with manually managed Google Shopping campaigns that wasted budget through overbidding and lacked visibility into SKU performance, conversions, and profitability. Bidnamic was brought in to help address these issues with its automated Google Shopping platform.

Bidnamic implemented its AI-driven bidding platform with human support, including weekly strategy calls and a real-time dashboard for granular performance insights. The results were strong: Insight Cordless Lighting achieved 153% year-over-year growth in conversions, 205% YoY ROAS growth, and an 11% YoY reduction in CPA, while also seeing increased demand that created stock challenges.

Insight Cordless Lighting

Chris Fawkes

Operations Manager