Case Study: A&A Sports achieves 82% ROAS growth with Bidnamic

Leading sports retailer needed a solution to increase revenue without compromising on ROAS

A&A Sports, a leading sports retailer, needed a way to grow revenue without hurting ROAS after reaching the limits of its Google Shopping management. With a catalogue of more than 5,000 SKUs, the company needed a high-frequency, dynamic bidding solution, so it worked with Bidnamic and its machine learning platform to improve performance at a more granular level.

Bidnamic implemented dynamic SKU-level bidding supported by a consultative approach and weekly strategy calls with A&A Sports. The result was strong year-on-year growth: ROAS increased by 82% and revenue rose by 111%, while Bidnamic also helped the retailer optimise website performance and broader marketing efforts using shared campaign insights.

A&A Sports

Dean Gorton

Owner