Case Study: Kitchen Restock reduces CPC by 54% with Bidnamic

Leading restaurant equipment and supplies retailer unlocks the potential of higher ticket items on Google Shopping without compromising ROAS

Kitchen Restock, a restaurant equipment and supplies retailer, wanted to promote higher-ticket and catering-focused products on Google Shopping without hurting ROAS. Before working with Bidnamic, they used Smart Shopping and lacked visibility into important data such as negative search terms, making it harder to optimize for high-intent searches.

Bidnamic used its Targeted Search Term algorithm to manage bids at a high-frequency, SKU level and focus spend on higher purchase-intent search terms. This helped Kitchen Restock reduce CPC by 54%, increase year-on-year revenue by 25%, and improve ROAS by 33%.

Kitchen Restock

Jesse Cheng

Ecommerce Manager