Case Study: Naylors achieves 195% revenue growth with Bidnamic's SKU-level bidding

Leading equestrian retailer with giant product catalogue increases sales through Google Shopping

Naylors, a large equestrian retailer with more than 60,000 product SKUs, needed a way to maintain profitable Google Shopping traffic while increasing visibility across its extensive catalogue. Bidnamic helped address this challenge with a SKU-level bidding approach designed to avoid both overbidding and underbidding across thousands of products.

Bidnamic implemented dynamic SKU-level bidding using its machine learning platform, which analysed hundreds of variables to set the right bid for each search query and product. This helped Naylors increase revenue by 195%, cut costs by 24%, improve ROAS by 274%, lift impression share by 16%, and reduce CPC by 51%, all while keeping campaigns profitable.

Naylors

Fran Oldfield

Ecommerce Manager