Case Study: Stubble & Co boosts revenue and conversions with Bidnamic

Leaders in stylish and functional bags flew ahead of their competition

Stubble & Co, a stylish and functional bag retailer, was operating in a highly competitive market as lockdown restrictions lifted and travel demand returned. The company had been managing Google Shopping ads manually, which was time-consuming and made it harder to improve visibility, ROAS, and conversions.

Bidnamic provided SKU-level bidding through its machine learning Google Shopping platform, using historical and real-time data to adjust CPCs based on purchase intent and supported by weekly client success consultations. With Bidnamic, Stubble & Co increased revenue by 93% year over year, lifted conversions by 96%, grew clicks by 56%, and reduced CPA by 18%, while also making its US expansion profitable.

Stubble & Co

Ben Watkiss

Co-Founder