Case Study: LD Mountain Centre boosts ROAS on slow-moving inventory with Bidnamic

LD Mountain Centre boosts ROAS 62% with Bidnamic

LD Mountain Centre faced the challenge of its Google Performance Max campaigns favoring only bestsellers, leaving a significant portion of its slow-moving inventory underutilized. The retailer needed a strategy to increase visibility for these products without harming the performance of its top sellers or increasing overall advertising costs. They turned to vendor Bidnamic to implement an incremental Google Shopping campaign to address this.

Bidnamic's solution used its machine learning platform to optimize SKU-level bidding based on purchase intent, specifically targeting the client's overlooked products. This strategy delivered remarkable results: ROAS for the previously slow-moving items increased by 62%, while overall campaign costs dropped by 36%. Total revenue also grew by 4%. Due to this success, Bidnamic now manages all of LD Mountain Centre's Google Ads and has expanded into managing Search and Bing Ads for them.

LD Mountain Centre