Case Study: The Union Project increases Google Shopping revenue with Bidnamic

Independent, contemporary fashion retailer drives rapid online growth with high ROAS though Google Shopping

The Union Project, an independent contemporary fashion retailer, needed help increasing visibility across a wide catalogue of more than 5,000 SKUs while maintaining a strong ROAS on Google Shopping. Competing against larger brand retailers and managing high-ticket products made manual bidding impractical, especially as COVID increased the need for reliable online revenue. Bidnamic was brought in to support their Google Shopping strategy with machine learning.

Bidnamic implemented a machine learning approach that redistributed ad spend toward high-intent search terms while lowering CPC on broader traffic, with ongoing monitoring of trends and profitability. This helped The Union Project increase Google Shopping revenue by 62% in six months, alongside a 25% rise in clicks and a 42% increase in impression share in Q2 2020.

The Union Project

Max Shaw

Co-Founder and Director