Case Study: SHRINE achieves 93% impression share with Bidnamic's purchase intent engine

Iconic beauty and fashion retailer SHRINE achieve an impression share of 96% using Bidnamic’s purchase intent AI

Shrine, an iconic beauty and fashion retailer, needed to dominate the Google Shopping carousel for a new hair product launch while maintaining strong ROAS and driving revenue in a highly competitive market. Bidnamic’s platform and purchase intent engine were used to help Shrine gain visibility for a product that did not yet rank organically.

Bidnamic implemented a launch strategy using targeted search terms and machine learning to bid more aggressively on high-intent queries and boost shopping visibility. The result was a 93% impression share and 67% click share for the new product, with Shrine appearing in the top search position 70% of the time; since partnering with Bidnamic, Shrine also saw a 20% increase in revenue, a 26% increase in ROAS, and a 14% decrease in cost per click.

Shrine

Mike Harrison

Head of Marketing