Case Study: Huel achieves 45% revenue growth with Bidnamic’s Google Shopping optimisation

Huel grows Google Shopping revenue 45% with Bidnamic

Huel, a leading brand in convenient nutrition, faced challenges in expanding its US market presence due to a lack of campaign segmentation and inconsistent product feed attributes that limited visibility. They partnered with Bidnamic for Google Shopping campaign management and feed optimisation to address these issues.

Bidnamic implemented a strategy combining AI-driven campaign restructuring and detailed feed optimisation. This solution delivered a 45% increase in revenue and a 40% increase in ROAS for Huel, while also lowering CPC by 15% and significantly boosting visibility for low-traffic products.

Huel