Case Study: Herschel Supply Co. boosts Google Shopping clicks and revenue with Bidnamic

Herschel Supply Co. boosts clicks 82% and revenue 32% with Bidnamic

Herschel Supply Co., a global retailer of bags and accessories, faced the challenge of scaling its Google Shopping spend efficiently across new markets and product lines without sacrificing its return on ad spend (ROAS). They partnered with Bidnamic to implement a data-driven Google Shopping strategy that could balance branded and non-branded traffic while capitalizing on high-volume seasonal periods.

Bidnamic provided a tailored solution using SKU-level bidding, intent-tiered campaigns, and a tROAS framework to align spend with profitability. This flexible approach, supported by real-time dashboards and weekly collaboration, resulted in impressive growth. Over a one-year period, Herschel Supply Co. saw an 82% increase in clicks and a 32% rise in revenue, enabling sustainable expansion into new international markets.

Herschel Supply Co