Case Study: Smiths TV boosts Google Shopping visibility with Bidnamic

Google Shopping's prime time: Smiths TV increase CTR 69%

Smiths TV worked with Bidnamic after struggling to get strong results from Smart Shopping and then managing Google Shopping in-house, which was too time-consuming and made it hard to focus on other parts of the business. They needed a way to stay profitable while improving visibility on the Google Shopping carousel, so they turned to Bidnamic’s automated bidding solution.

Bidnamic implemented its machine learning-based Google Shopping bidding platform, supported by weekly client consultations and real-time performance dashboards. The results were strong: Smiths TV increased impressions by 206% year over year, CTR by 69%, clicks by 417%, and impression share by 10%, helping them win more visibility while freeing up internal time.

Smiths TV

Mark Wright

Director