Case Study: Berry’s Jewellers boosts revenue by 27% with Bidnamic

Going for gold: Berry’s Jewellers increase revenue 27%

Berry’s Jewellers wanted to grow their digital presence and protect profitability while using Google Shopping, especially during the pandemic when luxury shoppers were less likely to buy online without seeing products in person. After previously relying on Smart Shopping, the jeweller needed a more automated way to reach high-intent customers and improve performance without hurting ROAS.

Bidnamic provided its machine learning Google Shopping platform, using SKU-level bidding, real-time data, and Targeted Search Terms to prioritize purchase-ready traffic. As a result, Berry’s Jewellers increased revenue by 27% year over year, grew impression share by 38%, and improved conversion rate by 10%, while maintaining steady sales through a difficult trading period.

Berry’s Jewellers

Simon Lewis

Head of Digital