Case Study: Go Places achieves record-breaking Google Shopping growth with Bidnamic

Go Places grows exponentially during global pandemic; experiences “best month ever” with machine learning, human thinking

Go Places, a luggage and accessories retailer, was struggling to keep growing with manual bid management in a heavily saturated Google Shopping market. When the global pandemic shut down travel, the company needed a way to identify high purchase intent and protect profitable performance. Bidnamic provided its Google Shopping automation platform to help address these challenges.

Bidnamic’s machine learning and human support approach automated granular CPCs for each SKU, categorized search terms by purchase intent, and added weekly guidance from a Client Success Manager and Data Analyst. The result was stronger growth, visibility, and profitability, including Go Places’ best month ever for volume and ROAS, a 149% year-over-year increase in revenue, a 106% rise in conversions, and a 94% increase in clicks.

Go Places

Jane Carlin

Director