Case Study: Gentle Grip achieves 139% more conversions with Bidnamic

Gentle Grip boosts conversions by 139% with Bidnamic

Gentle Grip, a UK-based retailer, sought to scale its growth without compromising profitability, a complex challenge given its seasonal demand patterns and performance goals. To achieve this, they partnered with Bidnamic to leverage its Google Shopping marketing technology and expertise.

Bidnamic implemented an intent-based campaign structure for Google Shopping, ensuring ads were served to the most relevant customers. This was later complemented with Performance Max campaigns to expand reach. As a result, Gentle Grip saw a 139% increase in conversions and a 47% boost in revenue between the first and most recent three-month periods measured. Bidnamic's solution enabled the brand to scale confidently while maintaining a strong focus on return on ad spend.

Gentle Grip