Bidnamic
55 Case Studies
A Bidnamic Case Study
Ernest Doe, an agricultural and groundcare specialist, was struggling with time-consuming Google Shopping bid management that forced them to group products into bulk campaigns and rely on average values, leading to overbidding or underbidding. Bidnamic helped them move beyond manual channel management with its Google Shopping technology.
Bidnamic implemented automated, machine-learning bidding at an individual SKU level, using real-time bid adjustments and support from its Client Success team. The results were strong: Ernest Doe achieved a 595% increase in revenue, a 463% increase in ROAS, 290% more clicks, 305% more impressions, 85% more conversions, and a 68% reduction in CPC year over year.
Hayley Hill
Marketing Manager