Case Study: Predator Nutrition achieves 90% higher ROAS with Bidnamic

Europe's leading retailer for bodybuilding supplements increases conversions and reduces cost per acquisition on Google Shopping

Predator Nutrition, Europe’s leading retailer for bodybuilding supplements, was struggling to improve Google Shopping performance despite having good impression share. With a large catalogue of more than 4,000 SKUs and a mostly manual bidding approach, it needed a way to raise conversion rates, lower CPA, and keep ROAS profitable. Bidnamic provided its targeted search term and machine learning bidding platform to address this challenge.

Bidnamic implemented SKU-level bidding with CPCs adjusted to reflect purchase intent, using always-on machine learning and other modifiers such as device, schedule, and remarketing signals. Within six months, Predator Nutrition saw average CPC fall by 19%, CPA drop by 49%, conversion rates increase by 59%, and ROAS improve by 90%.

Predator Nutrition

Sam Gill

Head of Acquisition