Case Study: Engel Coolers increases Search Ads visibility and revenue with Bidnamic

Engel Coolers boosts Search Ads revenue by 43% with Bidnamic

Engel Coolers, a retailer of cooling products, faced the challenge of time-consuming in-house management of their Google and Bing Search Ads. Their small team needed an automated solution from vendor Bidnamic to increase the channel's profitability and boost visibility.

Bidnamic implemented its Search Ads management solution, using machine learning for intensive keyword research, automated ad copy generation, and 24/7 bid management. The results included a 43% increase in click-through rate, a 43% increase in clicks, and a 43% increase in revenue, providing the profitability Engel Coolers sought.

Engel Coolers