Case Study: BLT Direct achieves 107% more revenue with Bidnamic

Ecommerce veteran with huge product catalogue achieves 107% more revenue through Google Shopping

BLT Direct, an ecommerce retailer with a catalogue of over 15,000 SKUs, was spending too much time managing Google Shopping bids manually and struggling with wasted ad spend from average value bidding. Bidnamic provided its SKU-level bidding solution to help manage this complexity and improve Shopping performance.

Using Bidnamic’s automated, machine-learning-driven approach, BLT Direct set a single bid for each SKU while also gaining additional Search Ads support. The results included 107% higher revenue, 80% more conversions, and a 7% increase in ROAS from Google Shopping, plus Search Ads gains of 109% more revenue, 15% more conversions, and a 7% lower average CPC.

BLT Direct

Gary Baker

Website Manager