Case Study: Valfre increases ROAS and cuts costs with Bidnamic's automated Google Shopping solution

Eccentric excellence: Valfre increases ROAS 32%

Valfre turned to Bidnamic after struggling to perform profitably on Google Shopping, even with help from a consultant. They lacked the time and specialist knowledge to manage campaigns themselves and wanted an automated way to improve visibility, target high-intent search terms, and increase return on ad spend while controlling ad costs.

Bidnamic implemented its machine learning Google Shopping solution, using real-time data and granular SKU-level bid management to optimize each product individually. As a result, Valfre increased ROAS by 32% YoY, cut costs by 43%, raised CTR by 100%, improved impression share by 12%, and reduced average CPC by 15% YoY.

Valfre

Gabi Nelson

Marketing Director