Case Study: Oh Polly achieves 661% Google Shopping revenue growth with Bidnamic

Dominating the catwalk and the carousel: How a British fashion brand smashed their Smart Shopping glass ceiling

Oh Polly, a British fashion brand, was growing rapidly but struggling to scale Google Shopping spend without hurting ROAS. With over 11,000 SKUs and limited access to Shopping data, the team found it difficult to keep up with constant bid changes and understand which search terms were driving profitable conversions.

Bidnamic’s automated Google Shopping bidding platform used machine learning to identify each SKU’s bidding sweet spot, shift spend toward the most profitable search terms, and uncover targeted search terms for higher-value traffic. With Bidnamic, Oh Polly grew Google Shopping revenue by 661% year over year, increased conversion rate by 24%, generated 457% more clicks, and expanded spend by 801% year over year while maintaining strong performance.

Oh Polly