Case Study: Cox Motor Parts increases conversions with Bidnamic

Cox Motor Parts raced past the competition with a 24% decrease in CPA

Cox Motor Parts worked with Bidnamic to address the challenge of managing Google Shopping in-house while balancing the demands of their car parts business. They needed a more efficient way to handle bids at an individual SKU level so they could improve visibility, profitability, and save time.

Bidnamic implemented its fully automated machine learning platform for Google Shopping, using real-time bidding and regular performance reviews to optimize campaigns. As a result, Cox Motor Parts saw conversions increase by 56%, revenue rise by 47%, clicks grow by 11%, and CPA decrease by 24%, while freeing up time to focus on other areas of the business.

Cox Motor Parts

Dan O'Hare

Manager