Case Study: Sarah Taylor Art achieves a 14% ROAS increase with Bidnamic

Contemporary artist makes Google Shopping a profitable channel for her unique prints and canvases

Sarah Taylor Art, run by Sarah Taylor, wanted to make Google Shopping profitable but had no prior experience with the channel and was concerned about managing more than 3,500 SKUs manually. Bidnamic was brought in to help turn Google Shopping into a viable advertising channel for the business.

Bidnamic implemented automated, machine-learning-driven bidding at a granular SKU level, adjusting CPCs in real time to avoid over- or underbidding. This helped Sarah Taylor Art increase ROAS by 14% year over year, cut Google Shopping costs by 23%, raise total site revenue by 27%, and grow website visitors by 54%, while also lowering average CPC by 11%.

Sarah Taylor

Sarah Taylor

Owner