Case Study: Cocopup boosts Google Shopping performance with Bidnamic

Coconut Lane’s latest venture into canine accessories is off to a great start using our machine learning platform

Bidnamic worked with Cocopup, a new canine accessories brand from Coconut Lane, to improve search impression share, boost online visibility, and grow revenue from Google Shopping ads. As a new business, Cocopup needed to reach more interested shoppers while ensuring its advertising spend delivered strong returns.

Bidnamic implemented its Targeted Search Term algorithm and SKU-level bidding to automatically bid more aggressively on high-converting queries, reduce waste on irrelevant searches, and optimize campaigns 24/7. As a result, Cocopup saw a 130% increase in click-through rate month over month, revenue up 29% month over month, ROAS up 53%, and conversion rate up 38%.

Cocopup

Phoebe Parker

Head of Marketing