Case Study: Coconut Lane achieves higher revenue and conversions with Bidnamic

Coconut Lane continues to scale their Google Shopping account, choosing Bidnamic to manage Shopping ads for new sister brand

Coconut Lane partnered with Bidnamic to improve visibility on Google Shopping while keeping ROAS profitable. As their product range grew to around 6,000 SKUs and sister brands were added, they needed a better way to manage bids and capture more than just branded search demand.

Bidnamic implemented its automated Google Shopping bid management platform, alongside CSS support and dedicated account management, to optimize bids using product and shopper intent data. The result was a 113% increase in revenue, a 24% rise in conversion rate, and a 27% boost in impression share for Coconut Lane, while Cocopup also saw +29% revenue, +53% ROAS, and +130% CTR.

Coconut Lane

Jess Lancaster

Co-Founder and Director