Case Study: REFY achieves profitable Google Shopping visibility with Bidnamic

Brand new to Google Shopping, innovative beauty brand conquers platform with machine learning and human thinking

REFY, a beauty brand, worked with Bidnamic to launch Google Shopping while balancing profitability and visibility in a highly competitive market. As a brand new advertiser on the platform, REFY needed to drive strong search traffic for its products and brand name without overpaying for clicks or losing momentum against larger rivals.

Bidnamic provided automated Google Shopping management supported by human expertise, using real-time bidding and Targeted Search Terms to prioritize high-converting queries. The approach helped REFY dominate the carousel after restock, achieving 84% search impression share, 47% share of clicks, and 37% overall brand share over three months, alongside 32.8 thousand keyword changes and 22.7 thousand bid changes.

Refy

Michael Harris

Head of Marketing