Case Study: FodaBox achieves 1520% revenue growth with Bidnamic

Bon appetit: online marketplace scales business through Google Shopping with Bidnamic

FodaBox, an online marketplace, wanted to increase sales and maximize revenue from Google Shopping. The company was manually managing bids across thousands of diverse SKUs, making accurate bid management time-consuming and difficult, and it needed a more automated approach to improve performance.

Bidnamic implemented its machine learning plus human oversight approach to Google Shopping, with always-on granular SKU-level bidding and ongoing support from a client success team. With Bidnamic, FodaBox increased revenue by 1520% year on year, improved ROAS by 83%, raised conversion rate by 85%, and cut CPA by 52%, leading to continued business growth.

FodaBox

James Barber

Chief Operating Officer