Case Study: Kally Sleep achieves 52% higher ROAS with Bidnamic

Bidnamic helps sleep specialists achieve growth goals on Google Shopping

Kally Sleep worked with Bidnamic to overcome the time-consuming challenge of managing and optimizing Google Shopping while trying to grow profitably. With limited time and resources, the sleep specialist needed a way to maintain healthy ROAS and volume without having to handle bid management themselves.

Bidnamic implemented its machine learning Google Shopping technology, using granular SKU-level bidding and real-time search term data to optimize bids automatically, supported by a dedicated analyst and client success manager. The result was a 52% increase in ROAS, a 4% rise in conversion rate, a 24% reduction in CPA, and a 21% lower average CPC year over year.

Kally Sleep

Marc Slattery

Head of Digital Marketing