Case Study: More Than Mowers achieves 235% more conversions with Bidnamic

Bidnamic helps garden machinery specialists drastically increase growth

More Than Mowers, a garden machinery specialist, wanted to grow online sales while maintaining profitability but found manual Google Shopping management confusing, time-consuming, and hard to scale. They worked with Bidnamic to outsource Google Shopping management and bring more expertise and automation to the channel.

Bidnamic implemented its purchase intent strategy and machine learning technology to optimize bids in real time for individual SKUs, supported by weekly client success calls. The results were strong: More Than Mowers increased conversions by 235%, revenue by 161% year over year, and clicks by 450% year over year, helping them capture more purchase-ready traffic during their busiest season.

More Than Mowers

Juliette Player

Marketing Director