Case Study: Fishing Megastore boosts Google Shopping revenue with Bidnamic

Bidnamic helps fishing experts reel in customers, furthering their Google Shopping growth with automation

Fishing Megastore worked with Bidnamic to improve its Google Shopping performance. The Glasgow-based fishing retailer was struggling with the time and effort required to manage Shopping campaigns in-house, and also needed to reduce wasted ad spend so the channel could become profitable.

Bidnamic implemented its machine learning platform to bid at SKU level in real time, automate CPC changes, and support a dual Google Ads account setup for greater visibility. With Bidnamic, Fishing Megastore increased Shopping revenue by 179% year over year, while impressions rose 136% and clicks increased 102%, delivering more traffic and stronger visibility on Google Shopping.

Fishing Megastore

Stuart Lang

IT Manager