Case Study: Engel Coolers increases ROAS by 44% with Bidnamic

Bidnamic began as bid management... now we’re Engel’s full service growth partner

Engel Coolers partnered with Bidnamic because their Google Shopping campaigns were too time-intensive to manage and were not delivering profitable returns at scale. With hundreds of SKUs, their bid management was difficult to handle manually, and Google Smart Shopping left them unable to see useful performance data or understand where products were appearing.

Bidnamic implemented automated SKU-level bid management and analysis for Google Shopping, supported by ongoing client success guidance, and later expanded to manage search ads and Bing ads as well. With Bidnamic, Engel Coolers increased ROAS by 44% year over year, lifted conversion rate by 75%, generated 152% more conversions, and cut CPA by 72%; their text ads also saw a 26% ROAS increase, 81% more revenue, and 22% more conversions.

Engel Coolers

Chris Holloway

Director of Marketing & Ecommerce