Case Study: Allied Brass achieves higher conversion rates with Bidnamic

Allied Brass boosts conversion rate 87% with Bidnamic

Allied Brass, a premium manufacturer of decorative hardware, needed to optimize and increase revenue from its Google Shopping channel without increasing its costs. To address this challenge, they partnered with Bidnamic and its marketing technology platform.

Bidnamic implemented a solution that focused on high-intent search terms, bidding more aggressively on those most likely to convert while saving budget on generic terms. As a result, Allied Brass saw its click-through rate increase by 69% and its overall conversion rate increase by 87%, despite a 62% drop in impressions. This strategy from Bidnamic successfully generated more revenue with a smarter ad budget.

Allied Brass