Case Study: Adaptor Clothing increases ROAS and revenue with Bidnamic

Adaptor Clothing boosts ROAS by 73% with Bidnamic

Adaptor Clothing, a men's subculture clothing specialist, wanted to expand its reach and acquire new lifetime customers through Google Shopping while maintaining a healthy return on ad spend (ROAS). Their challenge was to profitably increase the brand's visibility and drive sales on the channel. They partnered with Bidnamic and its marketing technology platform to achieve this.

Bidnamic implemented its automated bid management technology, which runs 24/7 and adjusts bids at a SKU-level based on real-time data fluctuations. This was coupled with support from a dedicated account manager. As a result, Adaptor Clothing saw a 73% increase in ROAS and a 51% increase in revenue over six months, while simultaneously cutting its cost per acquisition (CPA) by 44%. Bidnamic also helped increase the customer's conversion rate by 30% and click-through rate by 20%.

Adaptor Clothing