Case Study: FY achieves 157% revenue growth with Bidnamic's 24/7 bid management solution

157% growth in revenues from Google Shopping for global marketplace for emerging brands, designers and artists

FY is a global marketplace for emerging brands, designers, and artists that needed a scalable way to manage Google Shopping across multiple countries and thousands of SKUs. With so many products and time zones to handle, it was difficult to stay profitable, keep bids up to date in real time, and grow visibility efficiently, so they turned to Bidnamic for help.

Bidnamic implemented its 24/7 high-frequency bid management solution to automate Google Shopping bidding across territories and optimize bids continuously based on local search demand and other variables. Within nine months, FY increased revenue by 157%, improved conversion rate by 111%, and lifted average order value by 22%, while also achieving lower CPC and easier management at scale.

FY

Tom Beverley

Co-Founder