Case Study: White Cross Vets achieves 85% lower Google Ads CPA with Bidmark

White Cross Vets reduces Google Ads CPA by 85% with Bidmark

White Cross Vets, a veterinary practice established in Leeds, faced the challenge of its Google Adwords campaigns being an expensive source for customer acquisition. Their team was new to the platform and unsure if mistakes in their campaign setup were preventing future growth. They partnered with the digital marketing agency Bidmark to address this.

Bidmark worked closely with White Cross Vets to develop a new Adwords strategy focused on local campaigns and radius targeting. This solution successfully reduced the practice's cost per acquisition (CPA) by 85%. According to Bidmark, this significant reduction in CPA allowed White Cross Vets to acquire more customers for the same marketing budget.

White Cross Vets