Case Study: Strength and Conditioning Education achieves over 200% reduction in Google Ads cost per lead with Bidmark

Strength and Conditioning Education cuts Google Ads cost per lead by over 200% with Bidmark

Strength and Conditioning Education, a UK-based provider of education and mentoring for sports coaches, faced a challenge with their Google and Facebook advertising. Their internal efforts were generating expensive leads, and they needed to reduce their cost per acquisition while increasing sign-ups for their courses. A major limitation was their lack of conversion tracking at the keyword level, which made it difficult to identify top performers.

Bidmark implemented its performance marketing services, starting with an audit of the ad accounts. They set up conversion tracking to pinpoint successful keywords, restructured the account for better relevance, and optimized ad copy to improve click-through and conversion rates. As a result, Bidmark helped the customer achieve a reduction in their Google Ads cost per lead by over 200%.

Strength and Conditioning Education