Case Study: Deu Estates achieves a 53% increase in monthly enquiries with Bidmark

Deu Estates increases monthly enquiries by 53% with Bidmark

Deu Estates, a student property letting company, faced high local competition and lacked a seasonal budget allocation to capitalize on the key student letting season. The challenge for Bidmark was to structure their PPC budgets effectively to drive more enquiries during this critical period.

Bidmark implemented a seasonal media plan that reallocated media spend, reducing it in winter months and increasing it from October onwards. This strategy, supported by high-performing Facebook Ads campaigns with new creative, delivered a 48% increase in monthly enquiries during the letting season. This allowed Bidmark's client to let their property stock for the year much earlier than before.

Deu Estates