Case Study: United Energy achieves 40% peak load shift with Bidgely's Demand Response solution

United Energy - Customer Case Study

United Energy, an Australian electricity distributor serving more than 640,000 customers, needed a residential demand-response solution that could deliver peak-load shifting while remaining scalable and cost-effective. Bidgely provided the behavioral DR solution to help United Energy engage customers during demand response events and reduce costly energy spikes.

Bidgely’s solution used personalized event messaging via mobile push, SMS, and email, along with gamification features such as individualized savings goals, motivational feedback, and incentives for meeting usage targets. The program delivered strong measurable results, achieving a 30% peak load shift in Summer 2016 and improving to 40% in 2017.

United Energy

Lawrence Law

Product Manager