Case Study: SkinCeuticals celebrates 20 years of C E Ferulic with bicom’s media and influencer event

Skinceuticals marks 20 years of C E Ferulic with bicom and 16.2M+ social impressions

The customer Skinceuticals sought to celebrate the 20th anniversary of its C E Ferulic serum with an impactful event for media and influencers. The vendor bicom was engaged to help execute this initiative and manage various pre-event activations.

bicom coordinated complimentary facial appointments for guests and managed the sending of a new product to complete their routines. The vendor secured strong media and influencer attendance, managed on-site logistics, and handled multiple paid content creator partnerships. The results for Skinceuticals included 38 guests, 272 social media mentions, and over 16.2 million potential social media impressions.

Skinceuticals