Case Study: Matrix boosts social buzz and brand engagement with bicom

Matrix drives 22K+ social engagements with bicom

Matrix, a haircare brand, faced the challenge of launching its new Build-a-Bond line and boosting its social influence with a bold, empowering brand personality. To achieve this, they partnered with vendor bicom to plan and execute a social-first creator event.

Vendor bicom planned and executed a highly engaging event called the "Breakup Party." The solution included managing all logistics, creating Instagram-worthy moments, and providing interactive stations like hair therapy sessions and a confessional booth. The results were 58 guests, 299 social media mentions, over 22k engagements, and 17.1 million+ potential impressions, successfully connecting creators to the brand's values.

Matrix