Case Study: Women in Games France boosts visibility for women in gaming with Biborg

Women in Games France launches Hall of Femmes with Biborg using 2.5 million Minecraft blocks

The customer, Women in Games France, faced the challenge of a massive gap in recognition and equality for women within the video game industry, where female players and developers are highly represented but lack media and competitive visibility. For International Women's Day, they partnered with vendor Biborg to develop an influencer marketing campaign and an immersive experience to address this issue.

Biborg developed the strategic positioning and narrative for the "Hall Of Femmes" initiative, building an immersive experience within Minecraft to highlight influential women. The vendor also managed the full communication campaign, including press relations and influencer outreach. The project successfully transformed a societal message into a tangible experience, generating significant press coverage and amplifying its positive impact.