Case Study: Wizz connects Gen Z through a fun YouTube branding campaign with Biborg

Wizz boosts Gen Z YouTube branding with Biborg’s 30-second campaign and 5-second bumpers

Biborg was hired by Wizz, an app created by Voodoo that helps users make new friends, for its first-ever branding campaign. The challenge was to create a campaign targeting Gen Z in the US that was designed specifically for YouTube.

The solution implemented by Biborg was a YouTube campaign based on the insight that Gen Z feels lonely and struggles to find friends who share their passions. They created a rich 30-second video and a series of 5-second bumper ads that highlighted various passion points like gaming, lifestyle, and music, all while applying YouTube best practices. The campaign successfully showcased how the Wizz app allows users to connect over shared interests.

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