Case Study: Warner Bros. creates a disruptive Birds of Prey launch with Biborg

Warner Bros launches Birds of Prey with Biborg in 2 weeks and 800+ guests at Cannes

Warner Bros France faced the challenge of standing out in the crowded superhero film market for the release of "Birds of Prey" and wanted to highlight the main character's chaotic personality. The vendor, Biborg, was tasked with creating a disruptive promotional campaign that broke from traditional cinema advertising codes.

Biborg's solution was to have the character Harley Quinn hijack the campaign. They created the "1st Quinn Festival," an event that took over the Palais des Festivals in Cannes months before the official film festival, featuring a massive 300m² billboard. In Paris, they transformed a JCDecaux advertising column into an interactive candy dispenser that rewarded promises to see the film with a treat. The campaign generated significant media coverage across numerous French publications.

Warner Bros