Case Study: Wargaming drives excitement for World of Tanks Console Summerslam with Biborg

Wargaming launches a 1-hour SummerSlam Showdown stream with Biborg

Biborg was engaged by Wargaming to create an engaging online activation for the launch of its new WWE-themed season for World of Tanks Console. The challenge was to generate excitement and FOMO among its core US-based gamers during the Covid-19 pandemic through a digital event that was integrated into their social media habits on platforms like Twitch, YouTube, and Facebook.

Biborg developed and produced the SummerSlam Showdown, a one-hour live stream hosted by WWE personalities. The solution included scripting the event, creating premium motion graphics and a reusable broadcast layout, and managing the multi-platform stream. To drive engagement, Biborg incorporated a contest with exclusive redeemable codes. The event successfully showcased the new season's content in an entertaining way directly to the player community.

Wargaming