Case Study: Universal Pictures boosts drive-to-cinema engagement with Biborg's Dynamic Creative Optimisation

Universal Pictures launches national dynamic DOOH for The Addams Family with Biborg

Universal Pictures faced the challenge of promoting the French release of their film, The Addams Family, in a way that would cut through the noise of traditional online advertising and create a direct user journey to drive cinema attendance. They partnered with the vendor Biborg to implement a Dynamic Digital out of Home campaign.

Biborg designed and executed the first dynamic digital out of home campaign on a national scale for Universal Pictures. The solution combined contextual, programmatic, and real-time data integration, and was diffused in malls and train stations across France through the ClearChannel and Médiatransports network. This innovative approach by Biborg successfully created an engaging and relevant format to attract attention for the film's release.

Universal Pictures