Case Study: Universal Pictures France drives cinema attendance with Biborg's dynamic digital out-of-home campaign

Universal Pictures France launches The Addams Family on a national DCO campaign with Biborg in 1 week

The customer, Universal Pictures France, faced the challenge of promoting the film "The Addams Family" in an ultra-competitive market where most moviegoers decide what to watch before arriving at cinemas. Their challenge was to stand out and attract viewers. The vendor, Biborg, implemented a dynamic digital out of home campaign to address this.

Biborg created the first national-scale dynamic digital out of home campaign for Universal Pictures France. The solution combined contextual, programmatic, and real-time data, integrating an API from Allociné to display the nearest cinema sessions and a countdown to the film's start on screens in malls and transit stations. This innovative campaign was deployed for a week to capture the attention of passersby and drive them to the nearest cinema.

Universal Pictures France