Case Study: Ubisoft strengthens Rainbow Six Siege esports local league branding with Biborg

Ubisoft scales Rainbow Six Siege esports local leagues with Biborg in 2020

Ubisoft engaged Biborg to help develop a cohesive regional branding identity for its Tom Clancy's Rainbow Six Siege esports local leagues. The challenge was to evolve the program with a consistent global framework while allowing for strong local personalization in each territory, overcoming previous discrepancies between league identities.

Biborg's solution was to create a premium global logo structure with designated customizable slots, allowing for local expression through elements like flag colors and cultural symbols without falling into clichés. Biborg produced the main master template for territories to adapt and directly created the custom logos for Ubisoft France and Korea, which integrated deep cultural elements like traditional art colors and mythology. This approach provided the needed creative freedom within a coherent global family of logos.

Ubisoft