Case Study: Ubisoft raises €300K for ocean preservation with Biborg's Waves of Change campaign

Ubisoft raises €300,000 for ocean preservation with Biborg

The customer Ubisoft partnered with Biborg for an influencer marketing campaign to support the launch of their game Skull and Bones. Their challenge was to raise awareness and unite the game's community around the Waves of Change initiative, a partnership with ocean conservation group Oceana, with the goal of raising €300,000 through player participation.

Biborg developed a comprehensive solution that included creating a unique art direction, promoting the partner Oceana across all assets, and displaying daily progress toward the fundraising goal. They also onboarded over 600 content creators with special toolkits and in-game rewards. As a result, Ubisoft not only achieved its €300,000 objective but also saw an increase in daily average users during the event. Biborg also tracked the campaign's carbon footprint as part of their standard practice.

Ubisoft