Case Study: Ubisoft strengthens brand engagement with Biborg’s fan-first Ubisoft Experience campaign

Ubisoft launches Ubisoft Experience in 3 cities with Biborg

The customer Ubisoft faced a challenge with lower-than-expected brand awareness and attribution for its studio, despite the immense popularity of its games like Assassin's Creed. For its new Ubisoft Experience event, the goal was to strengthen its relationship with the community and increase brand love. The vendor Biborg was engaged to create a unique positioning for this fresh gaming convention.

Biborg developed a comprehensive solution centered around putting players at the heart of the Ubisoft universe. This included creating a homely key art, a logo, a trailer, a display campaign, and merchandising. The agency also executed a social media activation that allowed fans to temporarily take over the official Ubisoft Instagram account. By making attendees feel like stakeholders and integral members of the team, Biborg helped Ubisoft deepen its integration with the community.

Ubisoft