Case Study: Ubisoft launches Anno 117: Pax Romana with Biborg's epic launch trailer

Ubisoft launches Anno 117 trailer with Biborg and earns 300K views

The customer Ubisoft partnered with the vendor Biborg to produce the official launch trailer for their game, Anno 117: Pax Romana. The challenge was to create a trailer that captured the diverse gameplay of the intricate city-building and strategy title, making it engaging for both the existing fan community and a broader audience of newcomers.

Biborg developed a cinematic live-action trailer inspired by Roman epic films, featuring a single actor transformed into five distinct characters representing different player archetypes. This solution blended live-action with gameplay footage to convey both emotion and a true feel for the game. The results for Ubisoft included a highly positive reception, with the trailer achieving 300K views and 10K likes alongside a wave of celebratory comments.

Ubisoft